Wilson has a long history in the games industry, starting in 1996 at id Software, where he oversaw marketing efforts for Doom and Quake, all the way through founding Devolver in 2008 and seeing success with titles like Hotline Miami and Serious Sam HD. "But cumulatively, it's like, how in the fuck is this the hardest game I've ever marketed?" "All of these things one at a time have just been like, 'Oh that sucks. So Weedcraft, a game about building a corporate business around legal marijuana, features no illegal drug use or violence, but has just been banned from Facebook & YT vids are being demonetized.īut you can post ads for whatever shooty shooterman murder simulator w/ no problem. On Facebook, Devolver couldn't get a single ad for the game approved and, on launch day, its page was restricted. came out on Tuesday, and by Wednesday a handful of prominent and small-time YouTubers had been hit with ad-review requests, age-gate requirements and outright demonetization on their videos of the game. "We figured it was one person's issue, but then it's just been one thing after another on down the line." However, at the time, Wilson and the developers didn't think much of one person's reluctance to be associated with a game about cannabis. "He let us know from the beginning that he didn't want his name in any way associated or to be credited," Devolver founder Mike Wilson told Engadget. However, the developer had one condition. So, Devolver sent a legendary tycoon-game creator to consult with Vile Monarch on Weedcraft Inc. Weedcraft Inc.'s gameplay mechanics fell well outside of Vile Monarch's wheelhouse, whose past releases included Oh.Sir!! The Insult Simulator and a sequel, both of which were fighting games where players battled with rude words. a business-simulation title about the legal cannabis market. Developers at Polish studio Vile Monarch had never made a tycoon game before Devolver Digital tapped them to build Weedcraft Inc.
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